“We glorify entrepreneurship as the noble hustle, but beneath the Instagram quotes and TED Talks, there’s a harsh underbelly: long hours, uncertainty, fear, and the cold, unforgiving math of cash flow. Cash Flow: The Silent Killer.”
“In 2021, the leading cause of startup failure in South Africa was simple: they ran out of money. Not because the idea wasn’t good, or the founder wasn’t smart or passionate, but because they couldn’t keep the money flowing in faster than it was flowing out.”
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Here the answers (limited to 500 characters) to the questions around money, power, and glory.
- Most expensive sentence: “They ran out of money.” This line captures the brutal financial reality that ends most startup dreams.
- Who paid the bill—and how? Entrepreneurs paid—with savings, sleepless nights, and emotional strain. The cost was both financial and personal.
- If money didn’t matter, would this story exist? No. The entire story revolves around financial survival and the harsh economics of starting a business.